Nu-in:
Launching Campaign
Campaign | Graphic Design
Stefanie Giesinger, a well known influencer, decided to create a sustainable fashion brand – nu-in, to establish a new outlook on sustainability in fashion. The pre-launch campaign was launched with the intention of boosting the brand awareness and inspiring stronger post engagement. The amount of followers increased quickly to 15K within three days. This brand has since maintained continuous growth and attracted more than 200K followers.
It was a 3-month+ project in which regular social media posts were created to follow the campaigns launch. Designs were in a minimalistic style featuring geometric shapes and natural subjects to reflect the brands identity: Fashion, Sustainably Driven.
Final static design for the launching campaign